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Brain Dead Simple Copy
#1 - The Intro
The WWWWWH of Copy
My Story with Copywriting
How to Get the Most out of BDSC
#2 - The Mindset
Direct Response vs. Everything Else
Forget Everything You Learned In School
Brutally Murdering the Scary Sales Monster
Sales > Everything Else
#3 - The Principles
Market Research
Hooman Nature
Get In Their World
Don't Sell Products, Sell Results
Emotion vs. Logic
Creating a Vision + Telling Persuasive Stories
Curiosity & Contrast
Don't Create Demand, Cultivate It
Specific Specific Specific
Now, Not Later
Are We Clear?
Just Don't Be Boring
Social Proof
Demonstration (0:24)
#4 - The Writing Strategies/Tactics
Basic Copywriting Structures
The Next Line
"Infotainment"
Write Like You Talk
Say More By Writing Less
"Shock" The $$ Out of Their Pockets
Editing
#5 - The Application
What Now?
BONUS #1 - HOW TO MAKE YOUR FIRST $1,000 AS A FREELANCE COPYWRITER
The Dead Simple 8 Step Process To Becoming A Well-Paid Freelance Copywriter
(1) How To Actually Get Good At Writing Copy
(2) How To Define Your Ideal Client + Positioning
(3) Finding Prospects To Cold Email
(4) Crafting Persuasive Cold Emails With No Experience
(5) Ruthless Follow Up
(6) Closing Them On The Phone
(7) Get Them Results ASAP
(8) Close Them On Something Higher Ticket
BONUS #2 — Analyzing Real-World Examples of Good Copy
Intro To Copy Analysis
Gary Halbert's "Coat of Arms" Letter
Ramit Sethi's Email List (11:45)
The BDSC Sales Page (Super META) (25:21)
Nutrisystem (8:57)
ALPHA Brain (10:29)
BONUS #3 — BDSC Case Studies
(1) The Intro
(2) Cam's Outreach Messages
(3) RECORDING: Cam Closing A Client For $1,000/Month
(4) Cam's Take + Background Info On How He Found The Client
(5) INTERVIEW: Breaking Down Cam's Client Closing Methods
(6) BONUS BONUS: Real IG Direct Messages That Landed A Sales Call
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