2.4: The New Way | Courses | Blue Ocean E-Commerce

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Foolproof Facebook Ads

Module 1: Intro

1.1: Meet Your Humble Teachers: Nate & Scotty (0:36)
1.2: Course Overview (9:28)
1.3: Course Resources List (4:09)
1.4: How to Get the Maximum Bang for your Buckaroos

Module 2: The COAL Framework Overview

2.1: Section Overview
2.2: What is "Dropshipping" REALLY?
2.3: Why The Old Way Of Dropshipping Sucks
2.4: The New Way
2.5: Creative
2.6: Offer
2.7: Angle
2.8: Logistics
2.9: The Price Of E-Commerce Success

Module 3: Specific Hungry Market

3.1: Your Unfair Advantage
3.2: Research to Profits

Module 4: Offers

4.1: The Lost Art Of The Irresistible Offer
4.2: The Different Aspects Of An Offer
4.3: Tweaking Your Offer To Increase AOV
4.4: Real-World Examples Of Killer Offers
4.5: Crafting A Compelling Offer From Scratch

Module 5: Angles

5.1: How Angles Work At Different Steps Of The Funnel
5.2: One Big Idea (OBI)
5.3: The Psychology Of A Killer Angle
5.4: The Ingredients Of A Great Angle
5.5: Real-World Examples Of Killer Angles
5.6: The Angle "Invention" Process

Module 6: Creative

6.1: Creatives Intro
6.2: How Killer Angles Drive Ad Creative Success
6.3: Different Types of Creative
6.4: #1 Goal Of Your Creative
6.5: Don't Forget Who You're Advertising To
6.6: Finding + Getting Content
6.7: Photo Ads
6.8: Video Ads
6.9: Breakdown of Great Video Ads
6.10: Ad Copy
6.11: Actionable Creative-Making Tactics
6.12: How To Make Low Budget Video Ads That Convert (Part 1) (3:03)
6.13: How To Make Low Budget Video Ads That Convert (Part 2) (2:00)
6.14: Step-By-Step Creative Generation Process

Module 7: FB Ads Media Buying

7.1: FB Media Buying Intro
7.2: How FB Ads Work
7.3: The Ecom Funnel & Traffic Temperatures
7.4: The Tools
7.5: Understanding Key Metrics And What They Mean For Your Ads
7.6: FB Ad Targeting Options
7.7: FB Ad Naming Conventions
7.8: The Life Saving Google Doc
7.9: The Blind Donkey Scaling Method

Module 8: Blue Ocean Testing Strategy

8.1: Blue Ocean Testing Strategy Intro
8.2: Blue Ocean Testing Strategy (29:27)
8.3: Setting Up Initial Testing Campaign (7:46)
8.4: Reading Ad Account Data
8.5: Setting Up Basic Retargeting (Part 1)
8.6: Setting Up Basic Retargeting (Part 2) (6:29)
8.7: SCAAAALING BABY
8.8: Weekly Testing Strategy
8.9: Moderating Ad Comments & Generating Social Proof
8.10: Page Post IDs & Keeping Engagement On Your Ads (1:59)

Module 9: Account Management

9.1: Account Management Intro
9.2: Types Of FB Bans
9.3: Main Reasons For FB Bans
9.4: 4 Key FB Policies You Need To Be Aware Of
9.5: Tips & Tricks For Preventing FB Bans
9.6: FB Banned You - Now What?
9.7: Best Payment Methods For FB Ads
9.8: Managing Your Page Feedback Score
9.9: Keep Getting Accounts Banned? Do This

Module 10: E-Commerce Logistics

10.1: E-Commerce Logistics Intro
10.2: Why Logistics Is The Secret To Sustainable E-Commerce
10.3: The First Step Towards Building A Solid Business
10.4: How to Build A Business Customers Love Without Risking A Ton Of Money On Inventory
10.5: E-Commerce Fulfillment Options
10.6: Primer On E-Commerce Cashflow
10.7: Going From Ali Dropshitting To COAL E-Commerce
10.8: Finding Reliable Fulfillment Partners
10.9: Logistical Tweaks To Improve Customer Satisfaction

Module 11: Next Steps

11.1: Where To Go From Here
11.2: Improving COAL: Main Areas To Focus On
11.3: Your New Life As A FB Advertiser
11.4: Help Me Out? (If You Want)
11.5: FLEEEX On Us

Module 12: September 2021 FFA Updates

12.1: The State of E-Commerce in 2021
12.2: Everything to Know About iOS14 (As Of Now)
12.3: Keys to Success in a Post iOS14 World
12.4: What We’ve Been up to Since Releasing FFA
12.5: Additional Info / Updates

Foolproof Facebook Ads Bonuses

FB Ad Terminology Cheat Sheet
The Blue Ocean Recommended Reading List
P&L Sheet Template
How I Make Product Pages That Actually Convert

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2.4: The New Way

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